Mar 08

New Buick Cascada Convertible Shown in Chicago

The Buick Cascada convertible highlights will grab your attention.

The Buick Cascada convertible highlights will grab your attention.

If you’ve been paying attention to car news over the past few months, you’ve likely heard about the 2016 Buick Cascada. The Buick Cascada convertible is all-new and the brand’s first convertible in at least twenty-five years. After an ad campaign featuring Ellie Kemper and a Super Bowl commercial featuring athlete Odell Beckham, Jr. and actress Emily Ratajkowski, the Cascada is earning a name for itself as a luxurious, modern, and most importantly, youthful addition to Buick’s lineup.

The 2016 Buick Cascada’s latest public appearance was the Chicago Auto Show, where potential future consumers marveled at the convertible’s look. The Cascada defies preconceived notions about the brand in lieu of Buick’s latest marketing strategy, which entails redesigning the brand’s lineup to appeal to a younger age demographic. Representatives at the Chicago show were seen giving industry insiders more detailed information regarding the Cascada, and even stated that a small amount of dealerships may already have begun receiving units ahead of the convertible’s spring launch date.

Highlights of the Buick Cascada convertible are the quickly retracting and responsive cloth top, smooth and powerful engine, and sleek exterior design — everything a convertible needs to appeal to interested shoppers. Learn more at Gateway Buick GMC of St. Louis, MO.

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