Aug 12

Buick’s 24 Hours of Happiness Test Drive Promises to Reduce Stress on the Road

Buick 24 hours test drive

If you could have an entire day to see how a new car would fit into your life, would you take it? Buick sure hopes so.

In its new marketing campaign, the “24 Hours of Happiness Test Drive,” Buick is offering shoppers a whole new way to test drive its vehicles. The test-driving package promises a 24-hour test drive complete with a Buick-themed yoga workout, a recipe for a relaxing Buick fragrance, and a “Buick meditation map,” all of which are designed to promote well-being on the road.

In its research, Buick found that 57% of drivers are interested in learning how to reduce stress while driving, while an AutoTrader.com “Car Buyer of the Future” study found that 88% of shoppers said they would not buy a car without test driving it first, and would prefer to have less pressure and more time during their test drives. Buick’s 24 Hours of Happiness Test Drive was born.

“From the refined and sculptural design of our vehicles, to the environment of our showrooms, to our award-winning customer service, happiness and a sense of well-being are inherent in everything we do,” said Duncan Aldred, U.S. vice president, Buick in a statement.

The 24 Hours of Happiness Test Drive includes an array of content including videos, podcasts, digital images, and an exclusive in-car fragrance. Stop by Gateway Buick GMC today to learn more and take your 24 Hours of Happiness Test Drive!

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